Live creation performance
by music producers with
8Lines, using the sound
generated by runners.
Twinsmatic x Kiala Ogawa
x Eight Lines.
160M
ORGANIC REACH
From Paris to the world
1M
Organic foot traffic
« Must-see in Paris »
18K
Art of victory visitors
1K/day +20% vs plan
The journey
A 6-week journey designed to create Brand impact
from Paris to the world, and deepen relationship with Catalysts,
Athletes, Employees, Media, Partners, and key local Communities.
JULY 13
FACADE
UNVEIL
UNVEIL
JULY 16
JACQUEMUS
BROADCAST
BROADCAST
JULY 19
00H
TAKEOVER
TAKEOVER
JULY 24
ATHLETE
WELCOME
WELCOME
JULY 25
TEAM GO GIRLS
ACTIVATION
ACTIVATION
JULY 29-31
NIKE SB
CELEBRATION
CELEBRATION
AUGUST 4
THE SHOP
LIVE
LIVE
AUGUST 6
COMMS
EXPERIENCE
EXPERIENCE
AUGUST 8-10
VICTORY
PROJECT
PROJECT
AUGUST 11
VICTORY
MODE
MODE
JULY 13
FACADE
UNVEIL
UNVEIL
JULY 16
JACQUEMUS
BROADCAST
BROADCAST
JULY 19
00H
TAKEOVER
TAKEOVER
JULY 24
ATHLETE
WELCOME
WELCOME
JULY 25
TEAM GO GIRLS
ACTIVATION
ACTIVATION
JULY 29-31
NIKE SB
CELEBRATION
CELEBRATION
AUGUST 4
THE SHOP
LIVE
LIVE
AUGUST 6
COMMS
EXPERIENCE
EXPERIENCE
AUGUST 8-10
VICTORY
PROJECT
PROJECT
AUGUST 11
VICTORY
MODE
MODE
Highlights
“AMAZING EXPERIENCE
EXCEEDING MY EXPECTATIONS” INNOVASPORT (RETAIL PARTNER)
EXCEEDING MY EXPECTATIONS” INNOVASPORT (RETAIL PARTNER)
“YOU GUYS ARE CRAZY.
THIS IS AWESOME.” DEVIN BOOKER
THIS IS AWESOME.” DEVIN BOOKER
JULY 23
ART OF VICTORY OPENING
An invitation to experience the ‘Art of Victory’ exhibit
— showcasing Nike A.I.R (Athlete Imagined
Revolution) prototypes fit for the future.
“The Art of Victory isn’t just an
experience; it’s a glimpse into the
future of design, where technology
and creativity intersect to produce
something truly extraordinary.”
AUGUST 8-10
VICTORY PROJECT
An exclusive group of runners joined
the Nike Victory Project crew for the run of their life.
UZI
Edson
Melissa Ortiz
Caster Semenya
Colin Kaepernick
Mo Farah
Alex Roca
Imad El Goumri
Sound. Track. Space.
A 4-day experience to reach the niches and engage the
visionary community on the edges of running, in collaboration
with French iconic design house Paulin, Paulin, Paulin.
Sound
x Track
x Track
In the Zone
with legends
with legends
Intimate conversations with
Nike legends to explore how
they managed to get in the
winning mindset.
Mo Farah, Caster Semenya,
Colin Kaepernick.
Nike legends to explore how
they managed to get in the
winning mindset.
Mo Farah, Caster Semenya,
Colin Kaepernick.
Paris
Live With
Live With
Exclusive acoustic
showcases by artists with
music beating to the pace of
running artful visuals.
John Glacier, Ragz Originale,
Mansur Brown, Astr0nne.
showcases by artists with
music beating to the pace of
running artful visuals.
John Glacier, Ragz Originale,
Mansur Brown, Astr0nne.
AUGUST 11
VICTORY MODE
The last stage, after Kylian Mbappé
on the Champs-Elysées, Victor Wembanyama in Nanterre
and a summer-long tour in Greater Paris.
X KM
X Wemby
Tour
X KM
X Wemby
Tour
Victory Mode
All-Star
Victory Mode
All-Star
Cindy Ngamba, Rayssa Leal,
Colin Kaepernick, Melissa
Ortiz, Scottie Pippen.
Meeting with the next
generation for the most
iconic victory celebration.
Nike channels take-over
Spread the energy on the ground
to our communities on social media.
39M
TOTAL VIEWS
366K
TOTAL ENGAGEMENT
AUGUST 11
FUTURA PERFORMANCE
Art, culture, and music intersecting on the
Centre Pompidou Piazza.
An epic live painting from artist and cultural icon Futura
surrounded by breakers Ana Furia, Sarah Bee,
Khalil Chabou and starring skateboarding freestyle legend
Oskar Rosenberg ‘Oski’.
COMMS
35M
ESTIMATED REACH
OOH
927
OOH
PLACEMENTS
71%
REACH
ON 18-34
11.4M
IMPACTS
@NIKEPARIS
13M
REACH
600K
ENGAGEMENT
+260%
ENGAGEMENT VS AVG
AIR FOR ATHLETES
House of Innovation
Transformed into the House of Air for the where the lines
between reality and dreams blurred.
July 3-23
147K$
BLUEPRINT PACK REVENUES
THE AIR STUDIO
THE AIR STUDIO
A creative lab inviting consumers to
share their own interpretation of Air
through customization, Grab & Go,
accessories and events.
share their own interpretation of Air
through customization, Grab & Go,
accessories and events.
Nike Direct Stores
Leverage the unique Nike retail landscape to land major innovations
and to connect consumers with « Paris on the ground » activations
223K$
BLUEPRINT PACK REVENUES
OLYMPICS BOOTH
OLYMPICS BOOTH
18
KEY DOORS
across Paris showcased
the best of Nike experiences
the best of Nike experiences
OLYMPICS & vMs lead
OLYMPICS & vMs lead
31
engaging store teams with Nike
programming and athlete journey
programming and athlete journey
Air For Athletes
upcycling styling
upcycling styling
Air For Athletes
upcycling styling
upcycling styling
AUGUST 8-11
ELECTRIC TAKEOVER
On the last week of the Olympics, with global retailers in town,
20 doors across the Nike Sport Marketplace switched their
windows from Air to Electric for a disruptive innovation statement.
House of Innovation
JULY 24-SEPT. 8
343K$
ELECTRIC PACK REVENUES
ELECTRIC
CELEBRATION
CELEBRATION
ELECTRIC
CELEBRATION
CELEBRATION
Nike running community lived a unique
experience, combining discovery of
Nike au Centre Pompidou, and a run
throughout Paris.
experience, combining discovery of
Nike au Centre Pompidou, and a run
throughout Paris.
Nike Direct Stores
233K$
ELECTRIC PACK REVENUES
Nike By You
Air Studio
Air Studio
Nike By You
Air Studio
Air Studio
Partners
Partners amplified Nike's messaging across the Parisian
marketplace, activated with their community and
contributed to the city running brand plan.
18
DOORS
18
DOORS
Marathon for All
week-end activations
August 8-10
NIKE LEs HALLES
Members picked-up their seeding pack
in store with a special experience:
- NBY Studio for race tee customization
- DIY electric nails inspired by Sha’Carri
- Flash tattoos
- Electric grab & go’s
187K
traffic
325K€
Running Revenues
August 8
QUATORZE
First running retail partner door to activate Electric Pack with Mo Farah
78%
Sell-through
August 9
INTERSPORT
Marathon for All hub located
in the center of Paris:
- Q&A with Paula Radcliffe
- Shake-out run with Sine Qua Non
August 8
I-RUN
Q&A with Caster Semenya exclusive
for Marathon for All runners.
+60%
REVENUE
vs LY during
OG period
51%
Sell-Trough
AUGUST 12-SEPT. 12
Easy-on
Ahead of Paris 2024 Paralympics, Nike Stores and House of Innovation
introduced, along the Easy-On collections, a quiet shopping hours
initiative and single shoe program.
OTHER ACTIVATIONS
Nike Lab P75
The IRL hub of women’s style, sport and creativity,
ideally located in the heart of Paris.
JULY 16
Jacquemus
Pre-Launch
collection
Pre-Launch
collection
AUGUST 1
One Women
World Physical
Space Launch
World Physical
Space Launch
AUGUST 8
ANNA DELLER
YEE
ART
PERFORMANCE
ART
PERFORMANCE
NBHD Summit
@Centre pompidou
In the middle of PFW, le Centre Pompidou hosted the NBHD
partners for a Global Summit to create confidence and
excitement amongs our most influential partners.
The Games showcased an active, inclusive world that inspires and
empowers all youth — regardless of their gender or socioeconomic
conditions — to play and reach their greatest potential.
Olympics
JULY 25
Team Go Girls
Celebration
Celebration
Interactive experience @Pompidou for 150 girls
JULY 31
‘Team Go Girls’
playbook media launch
playbook media launch
Nike x Agency National du sport
Paralympics
COACH THE DREAM :FUTURE OF YOUTH SPORT SUMMIT
Nike’s Coach the Dream : Future of Youth Sport Summit (Sept 2-5),
continued the development of the Coaching narrative and connected
Nike partners. That’s also provided a focus on inclusive coaching
through the lend of disability sport.
